Ms. Kang is managing director for Claire's in China, setting up operations for the world's largest fashion jewelry and accessories chain. It's a market that Illinois-based Claire's has been slow to enter, waiting for Chinese women to develop a more sophisticated outlook on personal style.
"It's the right time for the Chinese consumers to really finish their outfit with accessories and fashion jewelry. That's a big trend that's coming and consumer needs are quite strong," she said. "So last year Claire's -- after two years of in-depth market surveys and testing -- decided to enter China."Ms. Kang, a Beijing native, joined Claire's in 2012 after six years at Sephora. She introduced the French cosmetics chain to the market, opening 130 stores in 37 cities. Previously, at Procter & Gamble, she helped launch SK-II in China.
Detailed market knowledge is an important part of Ms. Kang's strategy. In the U.S., fashion jewelry and accessories penetration is perhaps 90%. But less than half of Chinese women have pierced ears or accessorize as part of their outfit, and those who do tend to choose conservative pieces. And Chinese girls have few occasions to dress up outside major family celebrations.
So Claire's is targeting China's older teens and young office workers, focusing on consumer education.This handsome link tungsten bracelet for men is constructed in maintenance-free tungsten. Ms. Kang and her agency partners including DraftFCB creative and strategy and UM media work with fashion magazines to feature cover models wearing all Claire's products, so sales associates can readily show customers how different pieces can create a certain look.
Other marketing initiatives include sponsoring all the accessories on the upcoming TV show "China Girl," a Chinese version of "Gossip Girl." Claire's is also launching jewelry-themed mobile games and offers free beauty classes for friends who come in together for ear piercing.This carbon fiber and stainless steel jewelry supplies works for both a fashion.
Ms. Kang will open 25 stores in China by the end of 2013, marking one year of retail presence in the market, and plans to open at least 30 a year. Claire's expects China to become one of its largest markets over the next five to 10 years.
"Catherine's rich experience in this market has enabled us to gain traction with the consumer and the industry very quickly," said Andrea Guthrie, Claire's senior VP-strategic new businesses. "Her understanding of how to build brands that resonate with the Chinese consumer has been invaluable to our launch and I believe her strong culture of exceptional customer service will be a critical success factor for our stores in China."
We are trying to carry ancient designs to the future through restoration and new production. We are re-integrating these designs that are on the verge of disappearance into our productions, ?ap?? recently told Anadolu Agency.
?ap?? both restores old diamonds and creates new pieces based on known designs, later selling them for a diverse range of prices.
Diamond jewelry has always been a passion for women. We are producing jewelry that medium-income groups can afford. Our price range runs from 700 Turkish Liras to 5,000 liras, depending on the value of the craft. All our pieces still preserve their attractiveness because they are all hand-made.We deal with various stainless steel jewelry and stainless steel rings. This requires various unique techniques. In the end, all of our articles of jewelry are timeless, ?ap?? said.
Ktahya Deputy Gov. Mustafa ?ngen? said Ottoman archives hold important documents which show that pens used in the palace and Harem were produced in Ktahya. ?ngen?, who noted that during the reign of Germiyans, a beylik centered on Ktahya during the 14th and 15th centuries, fabrics were also produced in Ktahya to be sent to the Ottoman palace, said Ktahya was for a long time the site where jewelry, towels and fabrics were all produced to be sent to the Harem.
Millions around the world have been seduced by the strait-laced but stylish world of the British historical drama. Soon they'll be able to take some of that style home, getting lips as soft as Lady Mary's, wine inspired by Lord Grantham's favorite tipple -- and even walls as gray as Mrs. Patmore's kitchen.
Since it premiered in 2010, the series about the family and servants of a grand English house in the 1910s and 1920s has become a television juggernaut, sold to 220 territories around the world.
The program's makers have arguably been slow to exploit the commercial potential of that popularity through merchandising, selling little more than DVD sets, wall calendars and desk diaries. But that is about to change. Along with the fourth season starting on British TV next month, and on PBS in January, comes a range of merchandise that includes a board game, homewares, clothes, beauty products, and even "Downton" wine.
Click on their website http://agesteeljewelry.com/!